Competitions of the MediaTek special league were held as part of the REN Youth Day

On October 5, 2019, as part of the Youth Day of the Russian Energy Week International Forum, a case defense was held in a new area of the CASE-IN International Engineering Championship, the MediaTek special league.

Its participants, students of Russian universities, had to find a solution relevant to the entire fuel and energy sector of the country: how, using non–standard promotion methods and a creative approach, to attract the attention of residents of the regions to the construction and reconstruction of power facilities using the example of the construction of the 110 kV Sputnik digital substation in the Voronezh Region.

In addition, during the course of solving the case, the guys developed a communication strategy, including coverage of the substation construction in the media and social networks, and actions for the general public. 

The organizers of the project are the Reliable Shift Foundation and the National Research Tomsk Polytechnic University together with the organizing committee of the All-Russian Media Competition, the press services of fuel and energy companies and the regional administrations of MediaTek. The project became the winner of the All-Russian competition of youth projects of the Federal Agency for Youth Affairs among educational organizations of higher Education in 2019.

Elena Voskanyan, a representative of the editorial board of Energy and Industry of Russia, participated in the work of the expert commission evaluating the protection of cases.

The guys approached the task creatively, offering interesting ideas. In particular, the EnergyMedia team (Tomsk Polytechnic University) has initiated the construction of Russia's first park museum accessible to the general public, where it will be possible to view demonstration models of power equipment.

The Zolotaya Strela team (Lomonosov Moscow State University) offered to organize a light show on the facade of the substation (in the spirit of the Circle of Light festival), arrange a reception day for burnt-out light bulbs and dead batteries, followed by the start of permanent work of the receiver, and also hold a 3D drawing day, during which artists will draw on the asphalt drawings showing the operation of the power grid.

The Flacon of Greek Fire team (Tomsk Polytechnic University), among other events, proposed organizing a forum dedicated to the development of digital energy with the involvement of specialists from all over Russia.

The participants of the Slysh and Company team (Tomsk Polytechnic University), solving the proposed case, conducted an analysis of the Voronezh Region and revealed that the average age of the population is 33 years. Voronezh is one of the digitalized cities of the Russian Federation, with many oil and gas industry enterprises located here that need high-quality and uninterrupted electricity. However, due to the formed agglomeration, the region is experiencing a shortage of electric power resources. In this regard, the guys suggested launching promo videos about the benefits of digitalization, organizing excursions to the Sputnik substation, conducting a quest game "Supply" and developing a simulator game "Build your substation", and for the youngest, a drawing contest "Save the planet from the First Digital".

The Above Overburden team (Lomonosov Moscow State University) has developed a real strategy, proposing to focus on three key aspects: training (excursions, creation of energy classes in Voronezh schools, conducting specialized shifts in camps, cooperation with universities); activities (photo contests against the background of substations, interactive stands in shopping malls and parks, stickers for passing the test, creating a mobile game); partnership and work (issuing a Voronezhenergo partner discount card, shooting promo videos, and the PS site may become a pilot for the introduction of advanced technologies). MSU students presented a detailed plan for the implementation of their PR strategy, wrote sample texts for the media, and came up with original photos for social networks.

The 4first team (MIPT) intends to focus on two target groups: the elderly and the youth. For the first ones, the guys came up with the idea of installing heated benches in the city, conducting training on the use of portable equipment, and organizing lectures on "How not to become a victim of fraud." For the latter, it is necessary to launch a career guidance game on a popular social network, establish cooperation between universities and Sputnik substation, and conduct excursions to the substation for schoolchildren and students.

Following the results of the case defense, the expert commission awarded the participants of the special CASE-in league points. The winner was the team "Above the overburden", the "silver" was won by "Slysh and Company", and the "bronze" went to the participants of "4first". The awards were presented by Alexander Novak, Minister of Energy of the Russian Federation, and Mikhail Kotyukov, Minister of Science and Higher Education of the Russian Federation.

A source