FINAL

The final of the Main Season of CASE‑IN is still ahead. 

Artem Korolev – in touch: digest of the Telegram channel of the founder of CASE-IN

CASE-IN news
12 Oct 2025
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We continue to introduce you to vivid stories and life hacks from Artem Korolev's Telegram channel. 

At the beginning of last week, the director of the Reliable Change Foundation and the founder of CASE-IN shared another participant's success story which gives the organizers of the championship an incentive to work with renewed vigor. 

Maxim Pazderin, a student at Kuzbass Polytechnic University and the winner of the Student Startup received a grant of 1 million rubles for a project to reduce heat losses in the energy sector using a thermosiphon. The young man notes that the CASE-IN gave him the opportunity to apply knowledge, share experiences with experts, develop team skills and see the weaknesses of the project through constructive criticism.

On Wednesday, Artyom provided statistics from an interesting study, according to which Zoomers won't stay in one company for more than a year.

"On average, the buzzer has been working in the first place for only 1.1 years. For comparison, millennials lasted 1.8 years, while generations X and boomers lasted at least 3 years," writes Artem Korolev. "54% of zoomers regularly monitor new vacancies at the same time as their current jobs. Interestingly, it's not just about money. Zoomers earn only 0.2% more than their loyal colleagues who stay in one place for years. It turns out that it makes no sense from a financial point of view."

Readers left a lot of "thoughtful" reactions under the post. To join them and get food for thought, it is necessary follow the link. 

Within the framework of categories "What to read?" Artyom recommends the book "Russian Supernovae. The productive class of Russia". Author: Dmitry Sokolov-Mitrich.

The idea of the book is that Russian entrepreneurs who are creating their businesses from scratch are the new elite of Russian society, the so—called supernova Russians. 

"I won't comment on the theory itself, but I agree: the creators of any business develop the economy, create jobs, and innovative, technological business makes the country more progressive.", – shares an observation Artem Korolev. 

On Saturday, the Telegram channel noted the increasing role of case studies in learning new skills. 

According to Artyom, Bloomberg analyzed the careers of almost 5,000 CEOs of large companies and came to an interesting conclusion: traditional "CEO factories" (General Electric, IBM) are losing ground, giving way to consulting firms like McKinsey, EY or Deloitte.

"The logic is this: a modern CEO is not just an old—school manager who grew up in the same company. Other competencies are in demand today," he said. 

What are these competencies and how do I get them?, you can find out by following the link. 

On Sunday, the CASE-IN chief told, why can all the tables in a Moscow cafe be occupied by guests from Arab countries in the morning?

"I ask the waiter what the reason is. It turns out that they had an Arab blogger with 3 million subscribers at breakfast, and he posted a photo of a honey cake on the Internet, writing that the breakfasts were cool here. After that, they have a full house at breakfast every day," says Artyom.

By his opinion The great thing about this story is that the cafe hasn't invested a dime in marketing to a new market. All they did was to do their job properly: they provided high—quality food and service at a constant high level.

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